The brand has come to be associated with providing the residents of the United Kingdom access to visionary South Asian designers, with offerings ranging from haute couture to ready-to-wear, jewelry, and accessories. Designers include Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Rahul Mishra, Ridhi Mehra, Rimple and Harpreet Narula, Varun Bahl and like. Trying to reach out to a more global audience without any geographical barriers was the next logical step, which is how www.aashniandco.com was born in 2016. The online leg of the Aashni + Co family will stay true to its penchant for all things luxe and promises to bring the modern Indian woman a specially curated selection of the best in fashion. All just a click away.